Parule Basu-Barua

Managing Director

Smart, determined and ridiculously persuasive, Parule has international experience at SVP level across two of the world’s leading media companies: the BBC and Discovery Communications. After cutting her teeth in the UK, Parule went to the States to launch BBC America from an operational perspective, then went on to launch and run both bbcamerica.com and BBC America Video On Demand. No wonder The Hollywood Reporter named Parule as one of the next generation of ‘Women to Watch’ in the entertainment industry. Thankfully for us she slipped under the radar of the US media-guardians and returned to the UK to start up WEE with her old pals Jasper and David. Shrewd and creative, among Parule’s many other strengths is that she’s a can-do businesswoman with a delicious ability to make deal-making fun. No idea is too out there. Actually that’s not strictly true… but that’s another story. Talk about Beauty and the Beast – Parule’s both.

Parule is now EVP of WEE’s North American office, striking deals east, west, north and south, and flying back to the London base at the drop of a hat.